Commercial Film Director based in Hong Kong.
I partner with broadcasters, creative agencies and brands in Hong Kong and globally to direct cinematic advertising films that are engaging and high-quality.
As a commercial film director based in Hong Kong, I have teamed up with many of the large advertising agencies all over the Asia Pacific region to create innovative commercials for brands such as HUAWEI, Breville, HOYTS, Mastercard, Cathay Pacific, Qantas, Fiji Airways and many more.
If you are a brand, broadcaster or creative agency based in Hong Kong, Asia or anywhere else and you want to create innovative commercial films, we should chat!
Featured Commercials.
My Journey and How I Work.
My journey as a commercial film producer started as an in-house content director at Dentsu in Australia. After a year I went out on my own and since then I have directed hundreds of content pieces, television commercials, television programs and online commercials in Hong Kong and all over the world.
My specialisation is in food, lifestyle and travel and while I have worked on many big sets and directed controlled studio and location shoots, I believe I am particularly skilled in less controlled situations. Some productions simply do not allow you to have a lot of control either because of the location, budget or other restrictions. Over the years I have perfected how to direct in these situations. Thinking quickly and working intelligently with the cinematographer to create images and a story that seems like it was filmed on a big controlled set. One of my favourite examples of this are the spots I directed for Qantas in Singapore.
I value a great open-minded collaboration with the creative agency because when a great creative team and a great film-making team come together, the best work is made. I am not precious about my ideas and love to work together with agency creatives to improve on them and create advertising magic.
I have a strong commitment to diversity in our industry and the work we create. It’s my goal to have a diverse set and to create films with diverse ideas and a diverse cast.