Rhythmic Online Commercial to Celebrate New Caledonia.
Aircalin is the flag carrier of New Caledonia and one of the few airlines that flies to the territory. I created a piece that shows the cornerstones of the New Caledonia experience and links this back to the airline. Creating a film that is simple yet shows a diverse New Caledonia. Since the airline works with smaller media budgets I optimised the film for social media by utilising a rhythmic island beat combined with big bold titles. I flew with a small crew into the region and travelled around the islands over 3 days to film the piece including epic aerials and water shots.