Commercial Film Director based in Asia.
I partner with creative agencies and brands in Asia and globally to direct cinematic advertising films that are engaging and high-quality.
As an advertising film director based in Asia, I have teamed up with many of the large advertising agencies all over the Asia Pacific region. Together we have created innovative commercials for brands such as HUAWEI, Breville, HOYTS, Qantas, Fiji Airways and many more.
If you are a brand or agency based in Asia or anywhere else and you are looking for a director to create innovative commercial films, we should chat!
My Journey and How I Work.
My journey as a commercial film producer started as an in-house content director at Dentsu in Australia. After a year I went out on my own and since then I have directed hundreds of content pieces, television commercials and online commercials in Asia, Australia and all over the world.
My specialisation is in lifestyle and travel and while I have worked on many big sets and directed controlled studio and location shoots, I believe I am particularly skilled in less controlled situations. Some productions simply do not allow you to have a lot of control, either because of the location, budget or other restrictions. Over the years I have perfected how to direct in these situations. Thinking quickly and working intelligently with the cinematographer to create images and a story that seems like it was filmed on a big controlled set. One of my favourite examples of this are the spots I directed for Qantas in Singapore.
I value a great open-minded collaboration with the creative agency because I believe that when a great creative team and a great film-making team come together the best work is made. I am not precious about my ideas and love to work together with agency creatives to improve on them and create advertising magic.
I have a strong commitment to diversity in our industry and the work we create. It’s my goal to have a diverse set and to create films with diverse ideas and a diverse cast.