How I Work with Creative Agencies and Brands.

My journey as an advertising film producer and director started as an in-house content director at Dentsu in Australia. After a year I went out on my own and since then I have directed hundreds of content pieces, television commercials, television programs and online commercials in Hong Kong, Asia, Australia and all over the world.

I specialise in lifestyle, food and travel films and while I have worked on many big sets and directed controlled studio and location shoots, I believe I am particularly skilled in less controlled situations. Some film sets simply do not allow you to have a lot of control, either because of the location, budget or other restrictions. Over the years I have perfected how to direct in these situations. Thinking quickly and working intelligently with my crew to create images and a narrative that seems like it was filmed on a large controlled set. One of my favourite examples of this are the spots I directed for Qantas in Asia.

I value a great open-minded collaboration with the creative agency because when an exceptional creative team and an exceptional film-making team come together the best work is produced. As an advertising film director, I am not precious about my ideas and love to work together with agency creatives to improve on them to create commercials we can all be proud of.

As a coloured advertising film director with South American and Indian heritage, I have a strong commitment to diversity in our industry and the work we create. It’s my goal to have a diverse set and to create films with diverse ideas and a diverse cast.